Hello,
I’m an accomplished brand and product marketer based in Los Angeles, CA. I have been crafting marketing stories for over ten years. I work closely with founders and executives to identify the “why” behind their businesses and products and communicate it through compelling campaigns for brand expansion and growth. I have led and been part of teams creating and executing brand strategy, product marketing, creative productions, and campaign planning at Tory Burch, Drybar, Ladder (LeBron James’ nutrition company), Outer (luxury DTC outdoor furniture ), Cay Skin (Winnie Harlow’s beauty brand) and Needed (prenatal supplements).
⇩
Brand Development
Create the evolution of brand strategy, including storytelling, copywriting, visual identity, and creative development, using persona development and customer research.
Content Strategy & Campaigns
Ideate, test and solidify campaign messaging and market the content across owned and paid channels to grow sales and increase brand awareness and sentiment.
Product Marketing
Develop product positioning, the go-to-market strategy, holistic launch plan, and the product roadmap to drive sales.
Email Marketing & Social Media
Develop strategy and content for email and social media channels to grow customer retention and acquisition.
Partnerships & Events
Create and manage opportunities through prospective partners, influencers, and events to increase brand awareness, leads, and sales.
Photo & Video Production
Oversee and organize photo and video photoshoots for brand and product campaigns to support the creative strategy.
Recent Work
