A Brighter Future, Outside.
The future of life outside is a story of innovative design, sustainability, and material science. It’s a future that is just outside our doors. Not one lightyears away. For this brand campaign, Outer created a video-driven campaign to tell its innovation story across paid & organic channels to increase brand awareness by 100%.
Innovation is in our nature.
Objective: Create a dedicated brand campaign that speaks to Outer’s product innovation to increase brand awareness, sentiment, and revenue during the high season.
Solution: Launch a video lead brand campaign with a 360 Marketing Push including OOH, Digital Paid Media, TV, Direct Mail, Influencers, Events, Organic Social, and Email.
Results: 100% increase in brand awareness & sentiment, 240M impressions, Press, & 20% increase in site traffic.
