LA is Better Outside.
Instead of inviting Angelenos inside, we want them to feel at home outside. What's the point of living in LA if you're not going to be outside? For this localized brand campaign, we celebrated life outside at our first-ever pop-up and paid media campaign that yielded a 100% increase in site traffic.
Shop Local.
Objective: Create a dedicated brand campaign that speaks to the LA demographic to increase brand awareness and revenue in this region.
Solution: Launch a buzzworthy campaign that speaks to Angelinos with a 360 marketing push to drive traffic to our first ever pop-up.
Results: 2x increase in site traffic, 1.75x increase in sales, 25% increase in brand awareness, 2k new leads, 5M impressions.
