We are Ladder.
Ladder is a sports nutrition brand founded by LeBron James & Arnold Schwarzenegger, dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. As the fifth employee, I was tasked with building the brand and delivering Ladder to market.
There is no magic pill.
Objective: Create the brand identity of LeBron James & Arnold Schwarzenegger’s new supplement brand.
Solution: Partner with the creative agency, Only Another, to build the brand identity including: brand strategy & positioning, brand visual identity, visual content strategy, photography art direction, brand book, collateral design, and social media look & feel.
Results: Successful launch with dedicated press, impressions, and sales.
