Resume

Needed, Los Angeles — Marketing Director Consultant

JUNE 2023 - NOVEMBER 2023

  • Acting Head of Brand Marketing for Needed, a prenatal supplement company. Responsibilities include company rebrand, new packaging design +implementation, two product launches, monthly campaign ideation + execution, and email + social media support.

Cay Skin, Los Angeles — Head of Marketing Consultant

FEBRUARY 2023 - MAY 2023

  • Acting Head of Marketing for Winnie Harlow’s beauty brand. Responsibilities include company rebrand, campaign ideation/execution, product launches, and social media & influencer management.

Outer, Los Angeles — Director, Brand Marketing

OCTOBER 2020 - FEBRUARY 2023

  • Develop and lead brand marketing strategy and execute 8-10 campaigns annually to build brand awareness and improve brand sentiment for a DTC luxury outdoor furniture brand. 

  • Manage product marketing, social media, and event teams; launched twelve new collections, driving ~$50M in sales.

  • Led a company-wide rebrand across all channels inclusive of brand identity, language, messaging, design, and customer personas; Oversee 6-8 brand and product photoshoots each year to support omnichannel creative.

  • Analyze consumer and performance insights to develop compelling messaging and positioning, influence product roadmap and design, and drive growth opportunities.

Ladder, Los Angeles — Senior Manager, Marketing

JULY 2018 - APRIL 2020

  • Lead brand development for the new direct-to-consumer nutritional supplement brand founded by LeBron James and Arnold Schwarzenegger by establishing creative direction and brand guidelines for the tone, voice and look. 

  • Owned seasonal branding and promotional campaigns and produced four creative productions per year to fuel content for all marketing channels.

  • Managed email marketing, social media, and PR teams.

Drybar, Los Angeles — Manager, Marketing

SEPTEMBER 2017 - JUNE 2018

  • Created and implemented seasonal branding and promotional campaigns across all marketing channels with operations, retail, social and digital partners.

  • Managed and executed 10-15 new shop openings annually overseeing market strategy, PR, Social Media, and local agencies.

Tory Burch, New York — Senior Associate, Brand Marketing

JUNE 2013 - SEPTEMBER 2017

  • Served as project manager for 12-15 marketing campaigns annually from concept to execution by managing timelines, schedules, budgets, and the creative approvals.

  • Drove goal and KPI setting for the overarching season to assess effectiveness of multi-channel, multi-pronged campaigns.

  • Managed company’s first global outdoor advertising campaign overseeing strategy, creative, production, placements and budget.