Radically Better Nutrition for Women.
Needed is making a change in the approach to pregnancy and women’s health by creating radically better nutrition through their clinically-researched system of supplements for Fertility, Prenatal, Pregnancy, and Postnatal.
In a strategic rebranding effort, we've overhauled Needed's visual identity, refining its look, tone, and voice across all marketing channels. This bold transformation not only sets Needed apart from competitors but also accentuates its core product offerings.
Radical Change is Needed.
Objective: Develop brand guidelines and establish a visual identity that authentically communicates Needed's purpose and resonates with its key demographic.
Solution: Crafting a visual narrative aligned with the brand's purpose, we collaborated with creative agencies to produce a comprehensive brand book. This initiative extended to the redesign of the website, packaging, and all marketing touchpoints.
Results: The rebrand was unveiled with the impactful campaign "Radical Change is Needed." The outcome surpassed expectations, with a notable 25% surge in site traffic, an impressive 250k social impressions, and a flurry of positive press coverage.
