Built for all. Built for you. Introducing Outer Dining.
Pull up a chair…or 12 with Bobby Berk from Queer Eye as we celebrated the launch of Outer’s new extendable dining collection. This sustainable teak & aluminum collection sold out within one month of launch and earned 140M impressions.
Your table is ready.
Objective: Launch Outer’s first dining collection to increase revenue, driving YoY incremental growth
Solution: Launch a celeb-driven campaign featuring designer Bobby Berk to appeal to a wider audience and create validation with a 360 marketing push to drive dining sales.
Results: Sold out of product within 1 month of launch resulting in $500k in sales, 140M impressions, & press
